youth on fire campaign
Fenway Health | AIDS Action Committee
Youth on Fire is a program of the AIDS Action Committee that is a drop-in center for homeless and street-involved youth. This awareness campaign was developed to let people know that Youth on Fire is there if they need it.
For this campaign, I created MBTA bus interior cards & bus kings, digital ads including Reddit & Grindr, social media info cards, and a YouTube video ad. For the look, bright, youthful colors were utilized with illustrations of people of all walks of life. The illustrations were kept simple to remain ambiguous.
For the printed MBTA materials: bus kings, interior cards, and horizontal interior cards were made.
A variety of digital ads were created as well, including sizes for MBTA mobile, Reddit, and Grindr.
A swipe thru Instragram carousel was also created. Each social media card indicates a service offered by Youth on Fire.
A video advertisement was created for YouTube, view below.