the fenway
gala logo &
identity
Fenway Health
The Fenway Gala was a new event created by Fenway Health in 2022 to replace the two fundraising galas they previously put on. This event needed its own new logo and brand identity to guide the event branding for years to come.
Given the instructions to create a look that melded elegance with fun, I opted for a classic serif font and a colorful gradient as the core elements of this branding. See below for all iterations of the logo, as well as some examples of collateral created for the event.
The invitation to the event was distributed via mail. The front was matte with a spot gloss on the GALA letters, giving it an iridescent glow.
Another asset created to align with the brand was business cards - a pocket version of a flyer to promote the event.
