snhu campus
out of home

Southern New Hampshire University

Each fall, there is a campaign pushing for campus visits as well as applications for the coming academic year - specifically for campus students, not just online students. In 2023, the art direction of this needed to convey the excitement of beginning a college career while utilizing in-house photography and the core brand colors. Three concepts were pitched, and this was chosen.

Here is the final presentation of all 12 photo and tagline variations, with a sampling of a few of the final billboards below for a closer look.