the fenway
social logo
& identity
Fenway Health
In 2022, Fenway Health created a new networking and fundraising event called The Fenway Social to replace its previous event The Taste of the South End. A new logo and brand identity needed to be created for this event.
The event team requested something clean, similar to the Fenway Health branding, and minimal with pops of color. To achieve that, I used the Fenway Health typography with simplistic food related illustrations and shadow blobs of color. All colors were muted versions of the Fenway Health color palette, to remain consistent with the parent brand.
Two orientations of the logo, as well as all icons used in various assets, are below.
The bowls were chosen as the logo icon because they represent sharing & tasting food with friends.
View the postcard sent to advertise the event below. This was a direct mail piece.
