boston medical center brand refresh
Boston Medical Center
Boston Medical Center was looking for a refreshed branding, something modern, bold, and clean. I worked through many iterations with the rest of the creative team, creating presentations for each concept, before the following branding was chosen unanimously.
View the full selected concept’s mood board & examples presentation below, or click here to download the full presentation of the final 3 concepts
Flyer templates for programs as well as headline focused announcements were created.
Many social media mockups and templates were made when exploring this new look and feel, including graphics for Instagram, Tik Tok, Facebook, LinkedIn, and YouTube.
As part of the launch for the brand’s new look, a talent acquisition campaign was created. To prepare for this, I crafted 3 versions each with different photos, layout, and headlines. Option 1 was ultimately chosen. View the full presentation below, or click here to download.
As the first internal communication with the new look, a digital holiday card was sent to staff. I animated it to display highlights of the past year.
