aids walk
boston
assets
2022
Fenway Health | AIDS Action Committee | AIDS Walk Boston
AIDS Walk Boston is an annual fundraising event for the AIDS Action Committee. The logo and general branding remain the same from year to year, but each year has its own look within the brand guidelines.
For 2022, I was asked to create a beach vibe as the walk was to take place on Carson Beach. To achieve this, I utilized the brighter colors (yellow and light blue) of the AWB color palette, and created sun and wave design elements to use throughout the year’s collateral.
Because the Walk is at its core a fundraising event, the fundraising guides for walking teams were very important. I created two different
versions of this guide that were only slightly different from each other, the Corporate Guide and the Family & Friends Guide, both below.
For advertising purposes, the Walk distributes a direct mail postcard a few seasons before the Walk takes place. The goal of this card is to invite people to participate in walking and fundraising.
My inspiration for 2022’s postcard was vintage travel postcards, really leaning into the beach vibe I had created in the other collateral. The logo for Carson Beach was designed to be utilized on future assets for the walk, as well.
Another vital asset each year is the prize incentive sheet, which tells the walkers what swag they’ll receive for reaching fundraising goals.
Closeups of the shirts and tote bags created for the event as an incentive.
